Re-inventing Stamps.com
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- The ask
- Re-inventing an original brand. Transitioning from a consumer to SMB product.
- The wins
- Improved UX and UI resulting in increased conversion
- Modern library and CMS platform for new website, reducing testing and revisions
- Updated the original brand (1999), to contemporary identity and aligning to the Auctane house of brands
- Bespoke photo, video, and animation style defined and library created
- New messaging created and tested for optimized launch
- Icon library and pattern library incorporated into new Design System (Figma)
- Info
- Branding
B2B
SaaS - Year
- 2024
- Credits
- Creative Direction - Erin Waddington
Art Direction - Marquis Maines
Next project
Rethinking B2C fintech brand.
