Rethinking B2C fintech brand.
See all works
- The ask
- New brand and messaging for a brand from 1999.
- The wins
- Increased acquisition & conversion in store and online.
- Increased brand consideration
- Comprehensive brand and design system, designed for evolution and flexibility
- Differentiated in a crowded field
- Rebranded native app (iOS/Android)
- Info
- Creative Direction
B2C
Financial Services - Year
- 2017
- Credits
- Creative Direction - Erin Waddington
Art Direction - Emily Eisenberg
Next project
The unBank for All.
