Stamps.com Store - Packaging

As a part of the extensive rebrand of Stamps.com, we developed new packaging standards and designs. This initial box was the foundation for the packaging system to be implemented across several hundreds SKUs.

Design Notes

• Branded QR code which linked to setup instructions and upsell/cross-sell opportunities
* Surprise and delight messaging on interior flaps
• Printed interior
• Custom product photo shoot to align and ensure product photography is consistent throughout SKUs

Production Packaging Mockup

Early Phase Prototype

Final Production Die-lines - Exterior

Final Production Die-lines - Interior

Creative Direction - Erin Waddington
Art Direction - Marquis Maines
Graphic Design - Laura Apolonio

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