Stamps.com Rebrand

Stamps.com’s visual brand had not changed since its launch in 1998. A new brand system was designed to better align with Auctane’s other products. The update included new logo mark, logotype, illustration style, color palette, photography style, iconography, and more. The new brand was also expressed in a redesigned and templated website, leveraging an extensive design system. The creative team also worked closely with product teams to ensure the new brand was reflected in the product experience.

Objectives

• Modern logo visual demonstrating its value and purpose
• Extensible design system that informs all branded collateral and aligns across multiple product brands
• Color palette and open font that allows for modern UX and WAG accessibility standards.
• Pixel aligned iconography library that scale from glyphs to icons.

Icon Library

App Store

Website Module Block Library (Figma)

Launch Variant Testing

Creative Direction - Erin Waddington
Art Direction - Marquis Maines
Agency Partner - Superhuman

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