ShipStation Rebrand

ShipStation’s visual brand had not changed significantly since its launch in 2011. A new brand system was designed to better align with Auctane’s other products. The update included new logo mark, logotype, illustration style, color palette, photography style, iconography, and more. The new brand was also expressed in a redesigned and templated website, leveraging an extensive design system. The creative team also worked closely with product teams to ensure the new brand was reflected in the product experience.

Design Notes

• Modern logo that is a evolution of the legacy mark
• Extensible design system that aligns across multiple products
• A new color palette that allows for modern UX and accessibility standards.
• Illustration style that reflects the movement of orders that ShipStation enables

You can view the new Brand Guide HERE

Creative Direction - Erin Waddington
Art Direction - Pal Bachu (UK)
Agency Partner - Superhuman

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