Here everything's debit.

The ask: Build, brand, and launch a H-E-B Visa® Prepaid Card across 430 stores.
The wins: Over target adoption rate
Successful collaboration with H-E-B brand team
A/B testing for optimized launch campaign
Info: Branding
Retail
Financial Services
Year: 2022
Credits: Creative Direction - Erin Waddington
Art Direction - Emily Eisenberg
Graphic Design - Amy Singleterry

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